Hacker VeryMal has been deploying some particularly nasty and sophisticated malvertising attacks all throughout 2009. We chatted with Confiant to understand what makes VeryMal's attacks particularly complicated, as well as how malvertisers are evolving.
Read More
The 2018 North American Publisher Salary Survey was enlightening while also surprisingly hearteningβdespite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially…
Read More
At a time when the media is regularly under a litany of changes, publishing powerhouse and entrepreneurial advisor, Morgan DeBaun, CEO & Founder Blavity Inc. is moving full steam ahead. Blavity Inc. is her venture-backed new media company, home to the largest network of brands specifically serving black millennials through…
Read More
People in ad ops have a clever way of making sense of their jobs through a pop cultural lens. Here are eight things you probably didn't know about ad ops told through gifs at Pub Forum Miami. These often hilarious (and sometimes scary) ideas were brainstormed in a lab at…
Read More
βWinter is coming.β - Ned Stark, House of Stark If youβre a GOT fan like Iβm becoming, you know thatβs the motto for House of Stark and itβs issued as a warning or a heads up that the House needs to get itself preparedβboth literally and figuratively. In essence, itβs…
Read More
Such is the publisherβs lotβas soon as you start feeling confident youβve covered your bases on GDPR, you're trying to prepare for whatever the California Consumer Privacy Act (CCPA) will look like (itβs still being revised). But are your bases really covered on GDPRβconsidering that the European Data Protection Authorities…
Read More
Pchainβnot to be confused with rapper 2 Chainz or PCHAIN, the first native multichain system in the world that supports Ethereum Virtual Machine (EVM)βis sort of like ads.txt for the buy side. It's a system based on the TAG PaymentID that gives buyers insight into transaction history, alerting them to…
Read More
Weβve been hearing about the death of email for a really long time now. But thatβs not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together to monetize email and engage this captive audience. "Email is still the most effective channel for converting customers and…
Read More
For years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down to selling pageviews, impressions and clicks. But your audience is a lot more…
Read More