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What Is the IAB Consent Framework?
GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureauβs solution to help publishers tell visitors what data is being…
Read MoreADM-NL-20190117-AdMonsters Weekly
AdMonsters January 17, 2019 What is the IAB Consent Framework? GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising…
Read MoreHow to Use a CDP for Successful Audience Targeting
Delivering relevant and contextual content and truly targeted advertising is a big challenge. Often it's a problem of not using the right tools in the right way. Andrew Beehler, Sr. Manager Programmatic & Yield Operations at Digital Trends shares how to integrate the usefulness of a CDP with the best…
Read MoreADM-NL-20190111-AdMonsters Weekly
AdMonsters January 11, 2019 AdMonsters 2018 Salary Survey Is Here! 2019, despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied…
Read MoreAdMonsters 2018 Salary Survey Is Here!
Despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied with their compensation while 56% said they were somewhat satisfied. The same…
Read MoreADM-NL-20190103-AdMonsters Weekly
AdMonsters January 3, 2019 AdMonsters Playbook: Aligning Regulatory Compliance & User Experience If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also…
Read MoreAdMonsters Playbook: Aligning Regulatory Compliance & User Experience
If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also probably wouldnβt have jobs. No, there is a nuance to digital media monetizationβdare…
Read More84% Would Leave Their Jobs for More Money
The 2018 edition of the AdMonsters North American Publisher Salary Survey is coming soon! We surveyed over 400 respondents from across the US working in ad operations in broadcast, digital, print, mobile, social and retail and learned that while 56% were somewhat satisfied with their compensation, 84% would consider changing…
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