As industry players are pondering the usefulness of the upfront in the digital age and digital publishers are bowing out of the NewFronts, Hulu pretty much gave a master class in how to do it right. The presentation was quite an inside look at the potentialβor perhaps the fast-approaching futureβof…
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CDP might sound like another martech or adtech acronym that will make its way into obscurity, but in a post-GDPR world where first-party relationships will be vital to survival, the Consumer Data Platform (CDP) is the ultimate tool for true consumer identity resolution. During his presentation, βAll You Need Is…
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5G, the supercharged fifth-generation of cellular wireless, is being touted as the next best thing since, well, since true 4G (because LTE really isnβt 4G after all, is it?). It will be the Hennessy Venom GT, which reaches up to 270 mph (or if you prefer a comic book reference,…
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While instinct might lead you to recruit people for ad ops who possess above average technical skills, most ad ops professionalsβwho have been in the game for a long timeβwill tell you that hiring for soft skills is equally, if not more important, than technical skill requirements. The right people…
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The business of ad operations is a complex one, requiring various teams to coordinate their activities to align, compliment, and work in sync with each other well. In that regard, the successes of sales and ad ops are interlinked, as neither department can achieve its greatest height without the support…
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The explosion in the blockchain-based marketing landscape over the past 18 months has brought an interesting dynamic to the already complex world of digital advertising. There has been a lot of hype, a lot of hot air, a lot of learning, and a few solutions showing early promise around this…
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The emerging technology Automatic Content Recognition (ACR) is upending the way television has always been measured as an advertising medium. ACR allows TV, still the largest vehicle for ad industry spending, to compete with and defend against other digital video advertising platforms. With most consumers, by 2021, able to view…
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The air around digital media is thick with uncertainty. Many of us in the industry are waiting for one or two shoes to drop. But we shouldnβt be waitingβwe should be coming together and engaging in discussion about what comes next. Perhaps the biggest obstacle to progress in digital media…
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βWe all expected the time it took for full adoption of programmatic to be shorter. But why arenβt we there yet?β asks Megan Pagliuca, Chief Data Officer at Hearts & Science. Pagliuca, whoβs been growing with the programmatic media buying business since its advent 10 years ago, found her calling…
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