Though her path to the publishing industry may seem unconventional, Dr. Deepna Devkar’s journey from academia to the corporate world has always been on a data-driven trajectory. During her keynote at the Miami Publisher Forum on Mar. 11, “Experimenting in the Revenue Lab With Data Science,” the Head of Data…
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What does ad ops have in common with Nobel-Prize winning physicist Max Planck, the father of quantum theory? AdMonsters Chairman Rob Beeler swears it's not that big of a leap, and celebrates the greatest moments to be in ad ops: when we put on our lab coats and experiment.
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Digital media can be a struggle for all players involved. The duopoly, plus the growing As—Apple and Amazon—continue to gobble up digital ad spend. Mergers, acquisitions and layoffs become the strategy du jour. Legacy brands face challenges too, as digital natives opt for digitally savvy upstarts that know exactly how…
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A recently reported fraud leveraging Ads.txt isn't novel, but it highlights an issue with exchanges that’s been lurking on the edges of debate, while also raising serious questions about the future of auction-based programmatic.
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Digital media is looking forward to another year of impending doom as a fresh piece of confounding privacy regulation hangs over the space. The CCPA, which will affect any company that touches the data of at least 50,000 Californians a year, is in the middle of a statewide hearing tour…
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Bad ads are a pretty terrible thing for the entire ad ops ecosystem. By 2025 ad fraud—malvertising redirects and malicious IBV to name a few—will cost advertisers more than $50bn, accounting for 30% share of the overall digital market, so warned The World Federation of Advertisers back in 2016. But…
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There was little joy in Newsville on Friday as several major media operations announced massive layoffs. Digital-native darling BuzzFeed knocked off 15% of its staff, or around 250 jobs, while Verizon cut 7% of its media unit–800 souls from HuffPost, Yahoo and AOL. Reporters and editors took to Twitter in…
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What do brands like Harry's, Casper Mattress and Allbirds all have in common? They are all building a one-to-one connection with their customers in real-time that drives the basis of their business and their success. That was the theme of Mike Sands', CEO & Co-Founder of Signal, talk at Industry…
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Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also get your message in front of new ones. But third-party data has…
Read MoreAdMonsters January 24, 2019 How Do I Know Data Is Quality? Third-party data can be used to fill in the gaps of your first-party data, such as qualifying leads or modeling lookalike audiences. A combination of both data types helps you engage better with your current customers, and also…
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