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The Unseen Environmental Cost of Digital Advertising and the Push for Sustainability
Jon Schulz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge.
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Features
It’s Time to Unlock Audience Amplification: Share Your Insights Now!
With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to drive revenue beyond your website.
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Bidstream Congestion: Cracking the Ad Tech Supply Chain Code
Bidstream congestion happens when multiple publishers send the same ad impression through different supply paths, resulting in redundant auction entries that DSPs need to sift through.Ā DSPs process approximately 30 million bid requests per second, a number that grows as publishers try to ensure their inventory gets noticed by the right…
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Optable and The Globe and Mail Push for Data Collaboration with New Clean Room Partnership
Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions. So, data clean room providers must differentiate themselves from one another. Optable partnered with The Globe and Mail's advertising arm, Globe Media Group, to stand out in the marketplace.
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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers
Header bidding has revolutionized programmatic advertising by allowing multiple demand sources to bid on ad inventory simultaneously, rather than sequentially as in traditional waterfall auctions. This competition results in higher CPMs, better ad quality, and greater control for publishers.Ā
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The Open Internet’s Future: On Life Support or Ready for a Glow-Up?
As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO's session, āThe Future of the Open Internet Is...?ā where industry experts discussed how publishers can adapt, evolve, and reclaim their value.
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šÆ TikTokās Search Ads Campaign Poses a Direct Threat to Google
Building on that momentum, TikTok is expanding its search capabilities by launching the TikTok Search Ads Campaign. The service will allow advertisers to target users through keyword-based search ads.
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Dark Traffic Is Costing Publishers 14-21% of Their Revenue ā What Is It?
Ad blocking was last decade's big problem, right? It is no longer seen as an existential crisis; it's become a back burner issue. Not quite. There's a new more sinister problemā brutal adblockers that cause dark traffic. There are now 700m+ users globally. Much of this has materialized in the…
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Google vs DOJ Trial Week 3: Ad Tech Spaghetti and Courtroom Drama
Get the lowdown on week three of the Google vs. DOJ trial from the AdMonsters editors. The plot thickens as Googleās defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem.
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Rethinking Brand Safety: Lessons from Jana Meron on News Advertising in 2024
Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post's Jana Meron explains why it's time to rethink brand safety in news advertising.
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Creators vs. AI: Can Keeping It Real Save the Internet?
Last week, creators took a stand in New York City with the launch of Raptiveās āKeep It Realā campaign, an advocacy effort designed to raise awareness about the impact of AI on their livelihoods. ABC News anchor Linsey Davis was the surprise host of the day, opening the event by…
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