Thanks to the powers of personalization and automation, push notifications can be a successful revenue source for publishers. With context as a driverβtied to a unique profileβ a publisher is empowered to distribute engaging content that keeps their fans coming back for more. They can also provide advertisers with the…
Read More
Decoder is AdMonster's content series that makes sense of digital media and advertising's alphabet soup. We take a deep dive into the technical aspects of ad tech but also bring clarity to challenges and strategical solutions that help to propel ad ops, rev ops, data, programmatic and marketing forward. Here's…
Read More
The third-party cookieβs accelerating fade makes us ponder the future of client-side header bidding, even if troubles with ID-matching and a lack of transparency and flexibility continue to mar the adoption of server-side bidding. AdMonsters Editorial Director Gavin Dunaway chats up Smart's Lucie Laurendon about the future of the header…
Read More
One of ad techβs chief promises was that it would finally fix advertising. The advent of real-time bidding (RTB) in the late aughts ushered in ad techβs βAge of Easy Answersβ where the frustrating ambiguities of marketing and advertising would steadily be rooted out and obliterated by data and algorithms.…
Read More
On the surface, fill rate may seem like a simple enough metricβdivide the number of impressions filled by the total number that were potentially available. But in reality, itβs a very difficult calculation to make, particularly with an ever-widening pool of monetization channels. To better understand the role fill rate…
Read More
It's been a turbulent year for digital media and advertising. But this industry is a resilient one. As each new issue comes lobbing toward us, we manage to smash that sucker over the net. This year has been no different. But of course, some things are still up in the…
Read More
It should be the first commandment in Internet publishing: Respect thy user. Instead, publishers barrage audiences with annoying and disruptive ads while quietly mooching their data... that's ironically supposed to fuel better, more relevant advertising. (Narrator: Actually, it doesn't.) As the digital privacy revolution grows stronger with the awakening of…
Read More
It's that time of year again. The time of year when we at AdMonsters take a moment to reflect on everything that's happened in the past year in the world of digital media and advertising. What's that saying again, "Those who cannot remember the past are condemned to repeat it?"…
Read More
As the main feeder exchanges settles at threeβGAM, Amazon's Transparent Ad Marketplace (TAM), and Prebidβthereβs a great deal more murkiness in the middle; even more cross-pollination as SSPs pine for advertiser spend and DSPs tighten their bonds with premium publishers. The question of βhow many intermediaries are actually necessary?β is…
Read More
Ops is sexy. Ops is people. Ops is community. If you ever attended an AdMonsters Publisher Forum, you know exactly what I'm talking about. If you haven'tβsorry for ya π’. The 3.5 days brings together a small select group of publishers, data professionals and other digital media stars (the unsung…
Read More