Why arenβt the systems we use in ad ops a lot more like video games? Wouldnβt that make ad ops fun? As smart as we are in this industry, why do we settle for the same data entry screens that someone in banking or insurance might use? Here are some…
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The IABβs CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumerβs sold PI and the consumerβs journey with respect to what the CCPA requires. Its weaknesses and strengths come from the same sourceβit is not meant to provide a definitive answer on CCPA language…
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The Minority Report highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing.Β This episode features Stephanie Layser, Vice President, Advertising Technology & Operations, News Corp. Layser shares her story of how she got into digital advertising, why building relationships is so important, how to manage…
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Typically during the November Publisher Forum, we ask attendees to come up with an ad tech startup that would solve a particular issue that's driving them nuts. You can bet this is an interesting portal into ad ops' biggestβwhile some fake companies address novel up-and-coming challenges, others elicit an appalled…
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The programmatic black box has opened. Ad platforms are beginning to make their log-level data available in the hopes of satiating industry hunger for transparency. Once considered the βdata exhaustβ of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmaticβs woes. LLD…
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On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-dayβit was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "Privacy Regulations," "Programmatic…
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They say money follows eyeballs. It was certainly true for mobile advertising. Despite OTTβs surging popularity, ad spend on OTT was only projected to reach $2.6 billion in 2019. Compared to linear TVβs $69.2 billion, what advertisers are willing to spend on OTT might seem disproportionate. But to those in-the-know…
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T/V is in a period of rapid expansion for digitally delivered offerings from major new video streaming services. 28 such branded services will be out by this time next year. There are seven touchpoints where data is shared in the digital distribution chain and each of these must be responsible…
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We caught up with Kerel Cooper, Senior Vice President of Product Marketing at people-based martech company, LiveIntent and one half of the Minority Report Podcast, which highlights people of color, women & LGBTQ community within media, ad tech, advertising and marketing, to discuss the importance of diversity in leadership across…
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The Virtual Conference for Digital Media & Revenue Ops Leaders.Β Sessions that speak to your challenges. Peers that speak your language.Β
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