Ad blocking may have dwindled on desktop, but users are massively taking up arms on mobile. AdMonsters spoke with Marty KrΓ‘tkΓ½-Katz, Co-Founder & CEO of ad-block monetization platform Blockthrough, about the findings from his company's new 2020 PageFair Adblock Report and how publishers should best wage war against this monumental…
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AdMonsters Editorial Director Gavin Dunaway doesn't always pay attention to Google earnings reports, but there were some surprising inclusionsβand absencesβin the fiscal year 2019 that got the ad tech speculation machine humming at full speed. There may be big changes for ad tech on the horizonβread more.
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The industry doesnβt need a direct replacement for the third-party tracking cookie, and there are already a variety of solutions out there to take its place without mentioning Googleβs budding privacy sandbox. To dive further into the many identification options circling around the industry, I caught up with one of…
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Most publishers these days seem more focused on culling demand partners and supply path optimization than adding Johnny-come-latelys into their headers, so we were surprised to see Jounce Media report that duplicative auctions are up. However, a closer examination revealed even more interesting trends. Read more about it.
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Each and every Pub Forum is an experience. AdMonsters Chairman, Rob Beeler, sometimes wishes we didnβt call it a conference. βThe AdMonsters Experience, Santa Monica 2020β sounds pretty cool, no? Itβs because of this, he finds it hard to identify a βfavorite Pub Forumβ or βfavorite location." Hereβs his attempt…
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The same factors that enabled programmaticβs rapid rise in the 2010s are poised to change the way advertising is sold and displayed across the growing crop of digital signs on kiosks, taxis, buses, and billboards the world over. The programmatic DOOH revolutionβs epicenter, however, will be where the earliest DOOH…
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Are you still mourning Chrome's decision to sunset third-party tracking cookies by 2022? Sheesh, let's be honestβdigital media had really reached the limits of the cookieβs usefulness as a stand-alone identifier. Don't believe us? Check out the cookie's insurmountable limitations pulled from AdMonsters' recent Playbook with LiveRamp, Life Beyond Cookies.
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During her Publisher Forum Santa Monica keynote address, βEscaping CCPA Limbo,β on Monday, March 9, Jessica B. Lee will discuss the newly implemented (and still fluid) California Consumer Privacy Act (CCPA) and how publishers and ad tech professionals can use the narrative of the law to build new bridges to…
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While we were all busy lamenting the death of the third-party cookie, we just might have missed another privacy initiative that Google is about to implement. It's a measure to deprecate Chrome's user agent string. The user agent string is a string of metadata sent out by your browser when…
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A new Yieldmo-commissioned report, "Attention 2.0: Enhancing Ad Measurement Beyond Clicks & ViewabilityβHow Customer Attention Metrics Can Improve Mobile Advertising Outcomes," from Forrester Consulting highlights the glaring gap between what marketers know how to measure in mobile advertising versus what they wish they could measureβand more importantly, how those metrics…
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