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Publisher Forum Santa Monica
The Most Relevant Conference for Digital Media & Revenue Ops Leaders.Β Sessions that speak to your challenges. Peers that speak your language.Β
Read MorePubForum Wrap-Up: An Internet of Individuals
βLetβs not talk about users anymore,β commented WarnerMediaβs Amit Chaturvedi during his Tuesday morning Publisher Forum keynote on thriving during momentous shifts. βLetβs convert them to fans.β That may have seem like the kind of thing youβd say to pump up an audience development team, but revenue teams these days…
Read MorePubForum Scottsdale: Collaboration. Consumer Focus. Content. Context.
The forecast for publishers sometimes looks grimβwhat with cookies disappearing, privacy regulations mounting and fear of header bidding and yield optimization going awayβbut Publisher Forum Scottsdale was where they got their gear to weather the storm. From keynotes to small group sessions to workshops, ad ops, rev ops and data…
Read MoreThinking Strategically About Ad Revenue Seasonality
It's easy to get caught up in the day-to-day of ad ops, but having the right revenue data will help you to take a step back and plan for the right moments. When rev goes up in Q4 there's always the inclination to think things will continue to rise, but…
Read MorePortal to Privacy: Complying With Regulations
Publishers are frantically preparing for the launch ofΒ the California Consumer Privacy Act on Jan. 1, 2020βand trying not to lose sleep over the looming EU ePrivacy Directive updates.Β But they're alone in that effortβprogrammatic intermediaries like 33Across have heard the data privacy call and are ensuring they not only complying with…
Read MoreGive The People What They WantβHow Complex Networks Taps Into Audiences To Increase Value
In response to the disappearing cookie and privacy regulations, Complex Networks created Complex Collectiveβsomething akin to a research panelβincluding 30,000 brand enthusiasts who provide the company direct dialogue and feedback on editorial content, trends, consumer attitudes, and new products. They're leveraging it as both a sales tool and a consumer…
Read MoreAdMonsters Playbook: Life Beyond Cookies
Much of the contemporary Internetβand certainly digital advertisingβhas been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without it. Understanding why the third-party cookie has gone out of…
Read MoreWebinar Replay: 3 Things We Learned Switching to a Next-Gen DMP
In this webinar, Scott Messer, SVP of Media at Leaf Group, joins Kristy Schafer, VP of Americas at Permutive, to give publishers some honest advice on evaluating their current technology and what pitfalls to avoid when changing DMP.
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