AdMonsters Screens is the only conference for smart-screen media strategists, operations, technology, and revenue leaders. Meet the leaders, share best practices, and nail down your strategy for 2013! Get a preview into the world of AdMonsters below. OPS Mobile NY 2012 – Sizzle Reel from AdMonsters on Vimeo. <!-- OPS…
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In this week's AdMonsters Industry Roundup, we bring you the latest news from Casale Media, VideoHub, Visual IQ & more, with industry insights from David Berkowitz of 360i and Nikhil Sethi of Adaptly. Check it out below! VideoHub Provides Awesome Digital Video InsightsVideoHub, an end-to-end analytics and monetization platform built exclusively…
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“There were too many advantages to ignore,” comments Aaron Jones, CTO of IDG Consumer and SMB, when explaining why the company embraced responsive design in rebranding and rebuilding two of the company’s most popular sites – PCWorld and Macworld. For one thing, unifying the back-end of those two sites –…
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The constant emergence of new online advertising technology often creates an adoption gap, where skepticism and marketplace confusion prevent many key stakeholders on both the buy and sell sides from implementing new technologies into their plans. We’re seeing it right now with real-time bidding (RTB), a technology that is experiencing…
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You’ve got Salesforce.com. You’re managing contacts, and tracking the basics of campaigns, but you just can’t get it to generate a reliable monthly revenue forecast. This article is for you!The key for media companies is that the out of the box forecasting function just isn’t designed to work the way…
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A recent report from VINDICO Group cites research over 30bn impressions confirming that completion rate is a better metric for online video than CTR. As we head toward OPS TV, we sat down with James Grant, UK Manager of VINDICO Group, to get his take on online video metrics and…
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AdMonsters and The Drum Form Strategic Media PartnershipPartnership unites most influential digital media leaders in the UK to bring AdMonsters Screens to London this fallJune 20, 2012 – LONDON – AdMonsters, the global online advertising leaders, and The Drum, the Modern Marketing Magazine, today announced a strategic media partnership to…
Read MoreThis week, we caught up with Erich Wasserman, who co-founded MediaMath and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market. We asked him a few questions about automated media markets, especially how they've shaped the field for…
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Welcome one and all to this year’s only Publisher Forum in stunning Vienna. We have a fantastic lineup this year across three days of insight and peer-to-peer discussions. We’ll be keeping you up to speed as best we can with the live blog so keep an eye right here and…
Read MoreOPS London is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies and media owners can innovate and grow profit and profitably through operations…
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