With a brutal heat wave hitting the East Coast over the last few weeks, the best activity has seemed to be cranking the air conditioning and curling up in front of the TV (as long as your power is still on). Or maybe it was watching a couple of flicks…
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Following Chairman Rupert Murdoch’s hints early in the week of a possible separation, News Corp. announced on June 28 it’s splitting its massive media operation into two parts. One entity will house the newspaper and book publishing business while the other is home to the entertainment side (which includes the…
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As AdMonsters prepare for our first ever Mobile Publisher Forum (Nov 11-14, San Antonio), we've decided to amp up the amount of mobile content delivered on our site. To kick this off, we were able to wrangle an interview with Elena Perez of Medialets to discuss their recent Mobile Rich…
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At OPS TV on Wednesday, July 11 in New York, members of the Coalition for Innovative Media Measurement (CIMM) from media companies, media buying agencies and large advertisers will detail the testing for proof of concept for the trackable asset cross-platform identification (TAXI) initiative, as well as the industry implications…
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In some areas of marketing communications (well, in most in fact) the procurement department might as well be the Bogieman, Mr Judder Man and George Osborne rolled into one. And with good reason, many would say – namely the people who have found budgets slashed by them.But no matter how…
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The world of Social Media advertising continues to evolve at an unprecedented pace, which, at times, can leave brands confused and unsure of the best strategy for them. Given the recent announcement about the launch of Facebook’s RTB Exchange, a wealth of opportunities have been opened up to brands. However,…
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The days of the desktop internet are almost over.The writing was on the wall back in 2010 when smartphone sales first overtook those of PCs; when Morgan Stanley predicted that mobile search would overtake desktop search by 2013; and when Apple first unveiled the iPad. Since then the trends that…
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How ad technology vendors capture, monitor and use data can have a tremendous impact on their success. Let’s look at seven practices that can transform a vendor’s data collection processes and business model for the better.1. Invest in Data Operations TalentIn my last blog entry on the metamorphosis of the…
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The broadcast networks’ furor over Dish Network’s AutoHop offering, which pretty much cuts the commercials right out of recorded primetime TV content, hasn’t just hit courtrooms, it also caught the eye of one of America’s top satirists. On June 26, Stephen Colbert dedicated a section of his show, “The Colbert…
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One can recall a time in the recent past when the ePrivacy Directive appeared as an apparition on the horizon, a stern Directive, but one with vague requirements that no one seemed to be paying much mind. In the second quarter of 2012, the market shifted dramatically, led initially with…
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