AdMonsters News Round-Up – 25 July 2012Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news…
Read MoreWelcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day (well weekday - we're not robots) so you don’t have to, we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you…
Read More
Olympic fever seems to have hit every person in the world except for me. As an avid skier, I love the Winter Games, but I just can't get into all this running and shot-putting and pole-vaulting that the summer games offer. Where's the luge, dude? Why would I want to…
Read More
There's been a lot of talk recently about Facebook's warm hug with a few select Demand Side Platforms. This is not a surprise move by Facebook and neither are the restrictions they are placing on buyers. For example, only allowing buyers to bring their own data. Targeting data from Facebook…
Read More
The dust may have well and truly settled on the Vienna Publisher Forum but the learnings that those who attended acquired across the three-day event will manifest themselves in the months and years ahead. Here’s a quick run-down of ten points I think we should all take heed of –…
Read More
Building the Future of TV and VideoTelevision is being re-built from the bottom up. As users and viewers demand freedom, TV enabled by web technologies is leapfrogging "linear" and "video" to become a fully digital, truly connected media platform of the future – and it's happening now.OPS TV brings together…
Read More
Ernesto Schmitt is co-founder and CEO of social TV app company Zeebox. It launched in October last year and in January reported it had 250,000 users. In the same month it sold a 10% stake to BSkyB.The first thing I asked Schmitt was what he thinks are the key opportunities…
Read More
Turn has recently updated its cloud marketing platform to encompass more mobile friendly features. What can you tell us about these updates? Turn has just expanded the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features and it’s a really exciting development for the…
Read More
The question of viable, sustainable and tangible metrics in digital marketing isn't one that is going away any time soon. More and more agencies are demanding better metrics from us and publishers too see the benefit in 'premium inventory'. We've been fully across the 'Viewable Impressions' metric that gained popularity last…
Read More
Videoplaza have launched the findings of their study into the world of connected devices exclusively at AdMonsters’ OPS TV in New York on July 11 2012. The report is titled A Future for TV: IP-delivered video advertising in a connected worldWe’ve summarised some of the key points below but you…
Read More