OTT ad spend is expected to hit $5 billion by 2020, but itβs also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically.
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For any publisher, edge computing is becoming the only way to process data in a privacy-compliant way. User data is (by design) protected because it never leaves the device. This means a publisher can process data in a world without cookies and with increased government regulation (even under its strictest…
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"I think that thereβs a tendency for folks to believe that better bandwidth (as enabled by 5G) will solve all of our page-load time problems, but thatβs not necessarily the case," says Marketing, Strategy, Emerging Technology & Innovation Consultant, Jeremy Lockhorn. "5G is likely to make things worse before it…
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βThe average user scrolls through 300-feet worth of news feeds every dayβthatβs the height of the statue of liberty,β explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. βHow do you build a relationship with consumers when your primary way of reaching them gives you only…
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Marie Kondo will be at the Cannes Lions festival. Thatβs all you need to know. Thatβs all I care about. On Monday, Ms. Kondoβor MK Ultra, as I call herβwill be on a panel called βLess Stuff, More Joy: Life-Changing Japanese Creativity.β She will deliver her message of reaching the…
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βThe death of the cookie has been greatly exaggerated,β claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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Publishers are under constant pressure, not only to maintain revenue but also to increase it. Many sites still rely heavily on programmatic advertising revenue for the lion's share of their income. So what should publishers do? Andy Evans, former CMO of Sovrn found answers to that question when he attended…
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At the 2019 Ops conference, a somewhat unexpected word echoed throughout the sessions, from the morning keynote to the final talk: community. The idea of audience is out of date, and the term too limiting. Publishers and brands need to be thinking about their visitors, viewers, readers, users, consumers, and…
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When Ops hit the Metropolitan Pavilion June 3-4 in NYC, attendees were treated to insights from 75+ digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, audio, AR/VR, blockchain, branded content, and more. Here's a recap of some of the major themes that emerged from those…
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6:00 β 8:30 pm WeWork Times Square 1460 Broadway, NYC 10036 Enjoy aΒ freeΒ night of beverages, hors dβoeuvres, and networking with your local publisher peers, as well as an insightful discussion about how email opportunities are exploding left and right. No feeβjust the AdMonsters experience. The inbox is hotter than ever.…
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