Hearst, DailyMail & NextStar Digital outlined their first-party data practices and strategies for working with sales and editorial to diversify revenue. They also shared their predictions for publishers' for 2023 and beyond.
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The quality vs. revenue debate is occurring with greater frequency as publishers consider their options in the event of a recession. Will consumers cut back on subscriptions? Will advertisers reduce their ad spend? To help answer these questions, we surveyed publishers about the strategic decisions they are confronted with right…
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During our Dec. 7, 2022 Webinar Replay, “The Future of Monetization”, AdMonsters spoke with Ram and Adam Sadur, Head of Programmatic, SmartNews. We chatted with them about the top monetization challenges facing mobile apps, how publishers are taking control of their monetization destiny, what to expect in 2023 and more.
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While we can pat ourselves on the back for sparing advertisers and publishers from the threat of ad fraud, the consumer still suffers considerable risk and financial losses. TAG's recent research reveals an urgent need for education to protect both consumers and businesses from criminal activity in the supply chain.…
Read MoreAdMonsters December 2, 2022 The Future of Mobile Monetization: Q&A With InMobi's Ram "TK" Krishnamurthy In preparation for our upcoming webinar, The Future of Monetization — on Wednesday, December 7, 2022, at 1 PM EST — with InMobi and SmartNews, we reached out to Ram "TK" Krishnamurthy, General Manager…
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AdOps teams are data superstars, sitting on a treasure trove of information that contains rich and nuanced context. They know which ad units perform best, by format, section, industry and vertical. Some can accurately predict the ROAS advertisers can expect to see from their campaigns. But how widely is this…
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November 29, 2022 Virtual Stores Are Good As Gold CTV Ad Spend Soars in Q3 Pubs Rev Up Their Revenue Strategies Around the Water Cooler Virtual Stores Prove Themselves Data Gold Mines Although it's been around for decades, online shopping is getting a massive rebrand thanks to the metaverse and…
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In preparation for our upcoming webinar, The Future of Monetization — on Wednesday, December 7, 2022, at 1 PM EST — with InMobi and SmartNews, we reached out to Ram "TK" Krishnamurthy, General Manager (Meson) and VP of Strategic Partnerships, InMobi, to learn more about the challenges publishers face, how…
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Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. For example, forced redirects have decreased due to iframe sandboxing, more vendor adoption and better threat sharing. However, that did not hinder bad actors from evolving new practices to…
Read MoreAdMonsters November 25, 2022 Webinar: 2023 Malvertising Preview In 2022, there was a significant decrease in forced redirects. But malicious actors are evolving their attacks. Join Confiant's Jerome Dangu, John Murphy, and Eliya Stein for an overview of the latest trends in malvertising and to hear their expert predictions…
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