Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. To tackle…
Read MoreAdMonsters December 29, 2022 Publishers Prove Resilient Through Industry Changes Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. In Nashville, the common consensus was that thriving through this tough period was dependent upon how you choose to reach your…
Read MoreAdMonsters December 22, 2022 The Final Wrap-Up: Best of AdMonsters Wrapper 2022 Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022. Read more. AdMonsters 2022 Rewind: The…
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Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. In Nashville, the common consensus was that thriving through this tough period was dependent upon how you choose to reach your audience. Per the advice that has been touted through many industry…
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As we wrap up 2022, we wanted to take a minute to reflect on the year as an AdMonsters community. It's the time of year when many of us will pause and take stock. At the heart of the professional education that AdMonsters strives to create for the community is content…
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At its core, ad mediation seeks to optimize ad revenue. At its best, mediation finds the best result for all sides of the advertising ecosystem: the publisher, the advertiser, and the end user.
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Daily Yoga experienced a slowdown in subscriber rate and challenges evaluating performance after the IOS14 update. Since the brand monetizes through its premium subscription service, it needed to gain access to audiences likely to become subscribers. Daily Yoga found a solution by utilizing AppLovin’s AppDiscovery platform.
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Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022.
Read MoreAdMonsters December 15, 2022 9 Jaw Dropping AdMonsters Articles From 2022 The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. To round out…
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Of no surprise to anyone with a pulse, marketers will continue to tighten their belts in 2023. According to Dentsu’s biannual Global Ad Spend Forecast, global advertising spend will grow at a decreasing rate in 2023. Based on the 58 Markets examined in the study, the growth rate is expected…
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