Gawker co-founder and CEO Nick Denton sent the digital media world into a tizzy Wednesday by announcing he was stepping down as president and replacing himself with a group of senior managing partners to oversee the media empire. As I scrolled through the list of the anointed, I saw one…
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“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a mishmash of mismatched pieces, the revenue tech stack stands in the center…
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Join AdMonsters as we descend on the nation's capital. We're bringing our third AdMonsters Mashup to the Washington Post's offices in Downtown D.C. for an evening of publisher talk, networking and drinks.
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First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has improved publishers’ refining abilities, not just in driving revenue from first-party data through on-site advertising as well as selling data to…
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I can’t remember any change in digital media sales that has been as dramatic as the concept of viewability. It paves the way for efficiency and opens the door to exciting metrics – for example, the idea of selling based on attention – which are good for advertisers, agencies and…
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During this Meetup, publishers will discuss all the elements of stack strategy: arrangement of the various tools; optimizing and experimenting with multiple demand sources; allowing channels (such as direct sold and private exchanges) compete; and more. In addition, they’ll opine on best practices regarding team roles and structure; sales approach;…
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Greetings from the Lone Star State! AdMonsters' 34th Publisher Forum is officially under way in the Texas capital. If you couldn't make it down this time, don't fret. You can stay tuned right here for updates and content from the week. As for missing out on the barbecue, we'll try…
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Long weekends updating inventory for a massive bookstore during my college years helpd me realize that scanning Universal Product Codes made a painful process much more tolerable. In fact, I refused to let my mind wander and consider what a tedious practice inventory management was like before UPCs and handheld…
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Take the Fall 2014 Viewability Litmus Test Survey. Open Now until November 14.Earlier this year – and on the heels of the MRC's decision to lift its advisory on viewability — we surveyed ad operations leaders at more than 50 publishers about their experiences with, and opinions on, viewable impressions. Publishers'…
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“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its core. “You look at where we are now versus where we’ve come from, it’s pretty staggering. And with…
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