Ad ops and hacking have long ridden side by side (check out this oral history of ad ops for more tales), so it's no surprise that the rise of viewability has ops pros reaching for their inner Macgyvers. Come on, you can even hear the theme song as you read…
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At a Publisher Forum several years ago, I distinctly remember the collective groan emitted when the topic of programmatic and video came up.The last thing anyone wanted to do was put their incredibly valuable video inventory into an exchange. Many publishers were sold out and/or commanding top CPMs for video.…
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At the beginning of 2015, 90% of U.S. households boasted three or more Internet-connected devices according to Ericsson, with an average of 5.2 devices per house. These are households we’re talking about, not specific people with their own devices. However, Cisco predicts that by 2017 the majority of U.S. individuals…
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It’s been a bit of a crazy time in AdMonsters-land – besides merging with Access Intelligence, I’ve been heavy into programming the upcoming OPS conference, June 9 in NYC. However, I just received a bunch of video clips back from our most recent Publisher Forum in Sonoma and it made…
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The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium publishers with the efficiency of programmatic. For those premium publishers, there’s an opportunity to move inventory via programmatic, but at significantly higher CPMs than they can net in the…
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Updated Below. One of my first questions to AdMonsters Publisher Forum Keynote Mike Smith, General Manager of Core Audience and VP of Revenue Platforms and Digital , was, “What the hell is a supply-side trading desk?”He smiled wryly, probably because what sounds like the latest industry buzzword is a pretty apt…
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Download the latest Publisher Viewability Litmus Test here. (Note: You must log in or register with AdMonsters to download the survey.) From the Executive Summary: In April 2014, shortly after the Media Rating Council lifted its embargo on transacting display inventory on a viewability basis, AdMonsters fired out a survey to its…
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It doesn't take a savant to see that digital video advertising is hotter than an industrial forge. eMarketer estimated that digital video ad spend hit $6 billion in 2014, and spend for 2015 will run somewhere around $7.7 billion. And within that, programmatic video spend will hit $2.8 billion in…
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Consolidation in the digital ad technology industry has started a new trend: going full stack. For some time, publishers have had to choose between one unified tech stack (ahem, DoubleClick) or piecemeal point and multi-point solutions connected by duct tape (aka, integrations). But full stacks appear to be on the rise,…
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As the founder of AdMonsters, I’ve been to just about all of our conferences over the years. At this point I’m used to the fact that you all aren’t there to talk to me, but people do often ask me why and how I started the company.The simple answer is…
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