We've been hearing at Publisher Forums for a while now that pubs are shedding demand partners rather than on-boarding them. Now we've got the data to back it up—and the drop is dramatic. Oh, and guess who else is doing a bit of culling? Advertisers are shaking loose DMPs fast.
Read MoreAdMonsters July 12, 2018 Three Pillars of Ad Quality: Time for Compliance You can point to your specs, you can point to LEAN, but getting compliance from the buy side is still a challenge. So what should an overall framework for creative compliance look like? Brian LaRue explores the…
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It's been reported this week that 1,400 mobile apps loaded ads on TV Guide's domain. How did this happen, in an age when everyone's on board with Ads.txt? Well, the answer is simple, but it's not what you want to hear: The buyers just hadn't been scanning those Ads.txt files…
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You can point to your specs, you can point to LEAN, but getting compliance from the buy side is still a challenge. So what should an overall framework for creative compliance look like? Brian LaRue explores the importance of working proactively to block bad ad creatives before they hit the…
Read MoreAdMonsters July 5, 2018 Death of DoubleClick, Birth of a Monster? So Google is merging DoubleClick and AdExchange, creating Google Ad Manager (and creating an opportunity for loads of GAM jokes). Is this, Gavin Dunaway asks, a merger made in hell?? Here, he gives a shot at understanding Google's…
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We’ve long been big header cheerleaders at AdMonsters, but we also have never shied away from one of its biggest setbacks: potential latency issues. Indeed, fear of latency has kept some premium publishers away from header integrations and continues to make others wary about embracing header tech too closely. At…
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Cleaning out my apartment to prepare for a new family member, I came across an old, dusty travel mug that I don’t think had ever been used. (Travel mugs are useless for an espresso snob like moi.) Emblazoned on its side was a DoubleClick logo so old that I honestly…
Read MoreAdMonsters June 28, 2018 I Went to Cannes Lions and All I Got Are These Hot Takes The ad industry is changing, and so is Cannes Lions. With header bidding altering the way agencies do business, branded content in high demand, and GDPR doing... whatever it's doing, publishers and…
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The Most Relevant Conference for Digital Media & Revenue Ops Leaders. Sessions that speak to your challenges. Peers that speak your language.
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. During Monday's keynote from Dotdash Head of Data Science Deepna Devkar, learn how to apply data science to your revenue goals. On Tuesday, Wunderman Global CMO Jamie Gutfreund dissects…
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