Header bidding is great for publisher revenue, but nasty to a DSP's tech infrastructure. That's why DSPs are making decisions about SPO, trying to sort out the "best" queries. Are you okay with DSPs making those decisions for you? If not, read this...
Read MoreAdMonsters August 2, 2018 Skipping the SDK in Mobile In-App If you want to see veins pop in your mobile developer’s head, just tell him or her you’ve got five new SDKs to integrate stat. Many a programmatic mobile in-app deal has evaporated at the very mention of the dreaded…
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With Google's DoubleClick Sales Manager riding off into the sunset in 2019, OMS migration is high on the minds of publishers across the digital mediascape. (We've even got a commiseration session about it at PubForum Portland in a few weeks.) Migration management is all about reducing pain, and nothing quite…
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If you want to see veins pop in your mobile developer’s head, just tell him or her you’ve got five new SDKs to integrate stat. Many a programmatic mobile in-app deal has evaporated at the very mention of the dreaded SDK. But what if you could on-board a native demand…
Read MoreAdMonsters July 26, 2018 A Road Map For OMS Migrations We know some of you are still patting yourselves on the back for coming out the other end of the GDPR launch unscathed, but this is ad tech, folks—the next crisis is always coming sooner than you expect. The…
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We know some of you are still patting yourselves on the back for coming out the other end of the GDPR launch unscathed, but this is ad tech, folks—the next crisis is always coming sooner than you expect. The sunsetting of Google's order management system DSM means an order management…
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Particularly with the digital signature initiative Ads.cert, OpenRTB 3.0 is going to be a major leap forward for transparency and anti-fraud efforts in the programmatic space. But of course there's a catch—version 3.0 is not backwards compatible, meaning SSPs, DSPs, and other intermediaries have a lot of code re-writing on…
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Shy little Rob Beeler was quite nervous at his first PubForum in 2004, but he did learn a ton from the knowledgable nice guy he sat next to. Fourteen years later, that guy—Twitch SVP of Revenue Scott Newton—is the Monday morning keynote at 2018 Portland PubForum. Rob muses on the…
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Facebook reels from another tornado of scandals, yet their advertising business is going gangbusters. Seems weird, right? Well, no—the Duopoly thrives on small and mid-size advertisers that can't find viable alternatives in digital media. But Editorial Director Gavin Dunaway sees an opportunity to grab a slice of that pie at…
Read MoreAdMonsters July 19, 2018 Capturing That Elusive SMB Spend Facebook reels from another tornado of scandals, yet their advertising business is going gangbusters. Seems weird, right? Well, no—the Duopoly thrives on small and mid-size advertisers that can't find viable alternatives in digital media. But Editorial Director Gavin Dunaway sees an…
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