Contact: Rachel Feldman Marketing Manager AdMonsters [email protected] YORK (July 27, 2015) – AdMonsters, the leader in strategic insight on the future of digital media and advertising technology, announces that Brian LaRue has been hired as the organization’s staff writer. As a staff writer, LaRue will be tasked with reporting on…
Read More
Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he described the Creative Lab at The Weather Company, I was blown away. Publisher creative offerings…
Read More
Location, location, location is not just the mantra of real estate agents anymore. The ability to reach your audience where you want to reach them – and hopefully when they want to be reached – has long been a top perk for advertising on mobile. Of course, hyper-localized targeting sounds…
Read More
Contact: Rachel Feldman AdMonsters [email protected] YORK (July 6, 2015) – Access Intelligence, a leading worldwide information and media company which acquired AdMonsters earlier in 2015, announces the promotion of Rob Beeler to the position of Publisher of AdMonsters, the premier community of digital media leaders.Rob Beeler joined AdMonsters more than…
Read More
My father keeps full a handy sack of thoughtful maxims, and my childhood was filled with repeated phrases like, “You’ve got to go along to get along,” and “Choose your battles.” One was ingrained into my psyche at a very early age, and I find it continually relevant in the…
Read More
OPS is the only one-day conference for media leaders and digital strategists that unlocks how digital media really works. Taking place June 9 in New York City, OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to…
Read More
Recently the tech media was awash in panic over mobilegeddon – end times were nigh as Google was switching up its search algorithm to favor mobile-friendly responsive design sites. However, mobilegeddon has long meant something different to digital revenue specialists: publishers witnessing increasing amounts of mobile traffic with dwindling revenue…
Read More
Why would a company in the digital advertising space decide to build their own tech solutions when the market offers so many options? Then again, why wouldn't a company want to build something that allows them to differentiate from everyone else? Join us at Yelp's San Francisco offices to debate…
Read More
“I’ve had a lot of people ask, ‘is Hulu digital video or television?’” quipped Peter Naylor, SVP of Sales and repeat AdMonsters keynote. “Well, as a sales guy, I’m inclined to respond, ‘I’m anything you want me to be, wink.’”The buyers at the Hulu NewFront got a kick out of…
Read More
With the Upfronts/NewFronts raging into gear, news is spreading that many brand and agency relationships are on the rocks. Following announcements of media account reviews from L’Oreal, Coca-Cola, Visa and Unilever, P&G mentioned it would be streamlining its agency partners. As this seemed indelibly linked to his OPS keynote –…
Read More