Why Publishers Matter In A World of AI
Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.
Read MoreEverything about:
zero click search
Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing
As a niche publisher, Austin Historical, a site dedicated to restoring old homes, is feeling the impact of zero click search on his ad revenue and referral traffic.
Read More
Adapting to the Zero-Click Era: How Publishers and Ad Tech Must Evolve
Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required.
Read More