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The Super Bowl LIX Ad Playbook: Data, Dollars, and the Shifting Rules of Engagement

By Lynne d Johnson February 12, 2025

Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this…

Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming

By Susie Stulz January 30, 2024

AdMonsters reported on consumers' perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their…