One Band, One Sound
When publishers gather to address sales, product, and operations alignment, old frustrations resurface. But, so do new frameworks, candid stories, and solutions worth taking home.
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Product
Celebrating AAPI Heritage Month: Glenda Bautista-Baker on Finding Beauty and Truth in Misfortune
With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
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Evolution of the Ad Product Suite
What makes an ad product strategy successful? When was the last time your suite was updated? In a recent AdMonsters Think Tank hosted by Celtra, publishers shared how they define success, upgrades made through the years, and what works best. Countless creative options sound great on paper, but when an…
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Publishers Prep Post-Pandemic Ad Product Evolution
One day, hopefully in the not too distant future, the Pandemic will meet its bitter end. But until then, publishers are adapting to the new normal and steadily planning for that fateful day. For now, they’re living in the era of the pivot, where the most promising path to revenue…
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A Salute To Out of the Box
Editor's Note: This blog article originally appeared on the Unicast Blog.Our clients are always in search of the next big thing, the out-of-the-box solution that will make a big impact. I’ve seen some great out-of-the-box executions both from our internal clients and out there on the web as a regular…
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Thoughts on US Publisher Forum XXII in New Jersey
Last week the AdMonsters descended on the land of Bon Jovi and Springsteen ready to "embrace their inner jersey" as well as, you know, talk about topics important to ad operations. And believe me - there is a lot to talk about. Let's get down to business and recap some…
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Can you offer your clients deep ‘engagement’?
Editor's note: Originally posted on the Operative Blog.That seems to be the latest measurement buzz word. Now…let me ask in a different way. Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?In 2010, digital publishers in the US and Europe that are…
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