If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences,…
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As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. In this article, Christena Garduno, CEO of Media Culture explores how AI's integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions.
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Pat LaCroix, EVP of Strategic Partnerships at Seekr notes that the oversaturation of disinformation fosters skepticism for both consumers and advertisers. But the rise of AI presents a potential solution to the spread of misinformation. Through natural language processing and machine learning, AI tech offers promising solutions for detecting and mitigating…
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There is one part of the news organization that finds generative AI extremely useful, and in some instances, transformative: the AdOps team. AdMonsters has begun interviewing AdOps folks across several organizations to see if and how they’re using it. If you’re in AdOps and are using it, we’d love to hear…
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