Building the Modern Ad Ops Team: Meet Disney’s VP of Ad Ops, Bobby Noble
For our first publisher spotlight, we spoke with Bobby Noble, VP of Ad Operations at Disney about building the modern ad ops team.
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live streaming
Live Streaming Takes Brand Advertising Full Circle
In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Explore the complex dynamics, major players, and future sports broadcasting landscape in the streaming era.
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Go Big or Go Home: Sports Media Companies Cash In
Maybe it’s the “larger than life”-sized player personalities. Maybe it’s the rabid, easy-to-amass audience segments. Or maybe it’s some marvelous combination of the two — but sports media brands are cashing up and turning pandemic-driven shifts in content consumption into new pathways for revenue generation.
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AdMonsters Playbook: Building a Video Business
As broadband connectivity and processor speeds have rapidly accelerated, consumer behavior online has gradually shifted from reading to viewing hours and hours of video. Call it the “TV-ification” of the web—the internet has become a video-centric experience. The “Show Me, Don’t Tell Me” revolution in consumer behavior online is fully…
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