Oswald Méndez Details Diego, The AI Behind Canela Media’s Audience Rewards Program
For Oswald Méndez, every day as CMO of Canela Media looks different, and that’s precisely what he loves about the job.
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What the Surge in Spanish-Language Streaming Means for Advertisers and Publishers
Spanish-language streaming’s growth presents a unique opportunity for publishers to engage a vibrant audience and optimize revenue streams, while allowing advertisers to improve targeting and capitalize on innovative ad technologies. However, it's crucial to represent these communities authentically.
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8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech
In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry.
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HHM: Match Media’s Sofia Santiago Says Her Career and Online Dating Have Two Things In Common: Numbers
Sofia Santiago's desire to honor her roots stems from her deep appreciation for her family's history. By tracing her family tree, learning Spanish, and cooking traditional Cuban dishes, she's actively built her cultural identity and hopes to pass her Cuban traditions to future generations.
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Celebrating Hispanic Heritage: My Code’s Alexander Haluska on Navigating a Career in RevOps
In the bustling world of media and advertising, Alexander Haluska, Senior Director, Rev Ops, at My Code, emerges as a shining star. As we celebrate Hispanic Heritage Month, it's only fitting to honor this extraordinary individual for his contributions to the industry.
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Celebrating Hispanic Heritage: Hearst’s Lacey Gutierrez — Advocating Privacy in the Media Landscape
Lacey Gutierrez's father influenced her connection to her culture and her career trajectory, but it was her own hard work and tenacity that catapulted her to become a Counsel at Hearst.
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Celebrating Hispanic Heritage Month With IAB’s Jeffrey Bustos: The DEI Champion, The Retail Media Expert, and The Thought Leader
With his current role as the VP, Measurement, Addressability, and Data Center at IAB, Jeffrey Bustos is now in the position to guide industry-wide change — driving some evolutions in the ad tech ecosystem and championing diversity and inclusion.
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5 Ad Tech Professionals Provide Solutions to Pump Up Hispanic Ad Spend
As we approach the close of Hispanic Heritage Month, we thought it was a good time to laud advertisers for upping their spend to reach this market. But we'd be remiss not to mention that advertisers are also underspending on the Hispanic market relative to the total population, media consumption…
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10 Hispanic/Latin American Professionals Doing Big Things in Ad Tech
During Hispanic Heritage Month, we recognize those who inspire others to succeed. In advertising technology, very few Hispanic/Latinx people are running the show. Here at AdMonsters, we are fortunate enough to know a few who are striving in their professional roles daily and have been for years. Here are 10…
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