People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business. The lawsuit challenges Google’s decades-long dominance in programmatic auctions.
Read More
The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.
Read More
U.S. District Judge Leonie Brinkema found that Google "willfully acquired and maintained monopoly power" in the publisher ad server and ad exchange markets. What does it mean for publishers and independent ad tech?
Read More
From the rise of social-driven search and FAST channels to Google's ongoing antitrust trial, ProgIO spoke to many of the challenges facing publishers today. As the industry continues to push for transparency, fairness, and a more open ecosystem, the path forward depends on innovating while maintaining trust with consumers and…
Read More
The trial has highlighted the complexity of breaking up major tech monopolies, the potential ripple effects on small businesses and publishers, and the intricate balance between legislative oversight and market self-regulation. Stay tuned for weekly updates and deep dives as we continue to unpack this monumental trial. We will bring…
Read More
Google is in the global antitrust hot seat right now, with all eyes watching the current DOJ trial accusing the tech conglomerate of running an ad tech monopoly. The DOJ argues that Big G operates three monopolies — ad tech, search, and the Android app.
Read More
The Court is poised to require Google to compete in search to create incentives for open Web search properties to innovate the search experience. Breaking Google’s exclusivity would bring transparency and efficiency to advertisers, as publishers could show their search results,ads or curate those from direct sources.
Read More
Still stuck in election mode. There’s gotta be a way to tie the election and ad tech together? Well, what does a Joe Biden presidency mean for ad tech and digital media? The speculators are out in force!
Read More