Publisher Blues: 10 Bold Moves To Rewire News For The Next Decade
In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.
Read MoreIn 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.
Read MoreThe New York Times’ Robyn Roberts shares how her team is using curation and partnerships to position its ad inventory as premium and drive sustainable revenue growth.
Read MoreAmanda Gomez, SVP of Revenue Operations at the New York Post, spoke to AdMonsters about unifying her teams around first-party data and bringing that data directly to buyers.
Read MoreAd tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing…
Read MoreProgrammatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback. And, automation is key to direct deal’s success. Learn how Tripadvisor leverages self-service tools to grow revenue while going green.
Read MoreToms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges.
Read MoreAs digital publishers gear up for 2024, the focus is clear: ramping up revenue through strategic investments and capitalizing on new growth opportunities. A significant 60% of publishers expect revenue growth, with 19% anticipating substantial gains. Direct deal advertising tops the list of opportunities, with 68% of publishers highlighting it…
Read MoreIn July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings.
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