digiseg Archives - AdMonsters

Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

By Soren H. Dinesen June 07, 2024

Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.

Privacy Signals, AI in Advertising & the Democratic Dilemma

By Soren H. Dinesen May 13, 2024

For reasons that completely baffle Søren H. Dinesen, co-founder and CEO of Digiseg, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.