What do brands like Harry's, Casper Mattress and Allbirds all have in common? They are all building a one-to-one connection with their customers in real-time that drives the basis of their business and their success. That was the theme of Mike Sands', CEO & Co-Founder of Signal, talk at Industry…
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GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…
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If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also probably wouldn’t have jobs. No, there is a nuance to digital media monetization—dare…
Read MoreThe issue of privacy - the proper handling of sensitive consumer data - is not new. Over the years, the amount of attention we focus on addressing privacy concerns ebbs and flows based more on the political climate than it does our interest in putting the problem behind us by…
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