Sponsor Breakout E: YuMe – Large-Scale Video Ad Sales and Operations: A View from the Trenches
August 17, 2010—3:00 pm
About the Sponsor
YuMe is a video advertising technology company that makes it easy for publishers to make money from their video content and for advertisers to reach audiences in a powerful way. www.yume.com
About the Session
As more and more publishers source and distribute video online, ad operations executives need to lay the groundwork for their organizations to sell video content effectively. In this session Breeze Dake, VP of Client Services, will outline his key takeaways from his first-hand experience with building ad operations for YuMe from the ground up. Breeze will introduce online video and share tips on how publishers can target, organize, and sell their content in order to capitalize on high-potential revenue opportunities in this emerging landscape.
About the Speaker