Opportunities in an Inefficient Marketplace
November 11, 2013—2:10 pm
Digital media veteran and Technorati Executive Chairman Richard Jalichandra offers a holistic look at the development of digital advertising, including:
- The technical holes and inefficiencies in the relationship between DSPs/demand and supply/SSP/exchanges;
- Opportunities created in the inherent inefficiencies of media today, particularly with respect to optimization of remnant and RTB;
- Finding the right balance between programmatic and direct sold media (also trends & where equilibrium may lie);
- Employing native and custom to increase the value of media; and
- The rising demand for cross-screen solutions