Keynote: Leaving the Banner Behind

Twenty years after the debut of the banner ad, a variety of factors are easing brands’, publishers’ and agencies’ reliance on the oft-loathed ad format. However, an examination of past trends can draw insight into what’s to come. In a fireside conversation, Hearst SVP Lincoln Millstein and MEC President of Digital North America Shenan Reed discuss how native advertising, fast-developing media technology and multiscreen ambitions are intersecting to lead digital advertising into a new prosperous era.