Keynote: Does Sales Exist in a Data-Driven Marketplace?

Online Display advertising originally developed as an extension of a traditional media market, but as the technology increases in importance and the complexity of the transactions rises, it’s not hard to imagine that sales may take a backseat to operations. Is that the future for sales? Learn how smart companies are preparing their companies and their ad operations teams for this new marketplace.

Co-founder and CEO of mexad, Sacha Berlik, has over 14 years experience in the international digital marketing industry, including six years as a general manager for Western Europe and co-founder of Oridian with over 100 employees and 13 international offices. In 1999 he founded the first European wide online network ActiveAgent, and prior to that he built the online presence for one of the biggest private TV stations in Germany, Sat.1.