DoubleClick: Sales Management for the Next Generation

The way we sell advertising today is changing dramatically, as we move from traditional models of direct transactions for narrowly defined media channels to a scaled cross-channel programmatic media buying model. To help your teams adapt to this new normal, DoubleClick is investing heavily in evolving our legacy sales management tools. Join us to hear where DoubleClick expects the industry to be in 5+ years, and ideas on how to effectively manage the transition while minimizing disruption.