Join our Webcast on February 8th, 2011 at 1pm ESTOverviewAs Ad Operations leaders, naturally you are focused on operations and probably less focused on the technology. iFrames and JavaScript are terms used regularly, but you may not be familiar with the pros and cons of each and what they really…
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Online Webcast: October 26, 2010 at 1pm EST.OverviewAs brand safety and verification services have taken off in the online advertising space, most networks are simply reacting to this change in how business is done. Others have seen that they can provide a competitive advantage, increase CPMs and help manage…
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OverviewA huge component of any Ad Operations team’s success is the implementation of the ad tags on the sites they are responsible for. Ad tags must be properly placed and pass the correct information to the ad server to enable reliable inventory forecasting and to create ad products for sales…
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OverviewIt's often up to ad operations leadership to navigate and make the case for outsourcing. There are several steps from deciding if it makes sense or your business, finding a partner, implementation, and managing the relationship and workflow. How do you measure success? What parts of the business can be…
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Overview One of the biggest and most potentially lucrative challenges that online publishers face is how to effectively manage and sell their most precious inventory. Challenges of visibility, inventory, and pricing have often resulted in sub-optimal inventory monetization. What can publishers do to create more visibility into their own inventory to…
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OverviewFor many publisher Ad Operations leaders, 2009 was an unfortunate 'break' from managing growth in online advertising. Heading into the new year, there is a renewed - yet guarded - optimism that things will get back on track. It's time for Ad Operations professionals to be strategic and help set…
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see also: technology — agenda Webcast - Turning Ad Product Innovation into Revenue will be held at 12:00 EST (17:00 BST/9:00 PST) Click here to signup now! Turning Ad Product Innovation into Revenue To continue to capture advertisers' interest, agencies and publishers need to develop more creative and innovative ad…
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see also: technology — agenda Webcast - Preparing Operations for The Future of Video: VAST & VPAID will be held at 12pm EST/9am PST Click here to signup now! Preparing Operations for The Future of Video: VAST & VPAID It's no secret that online video advertising is seen by both…
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see also: technology — agenda Webcast - Best Practices for Managing Late Creative will be held at 11am EST/4pm GMT Click here to signup now! Successfully Implementing a Late Creative Policy Late creative means more than the inconvenience of trafficking ads at the last minute, inevitably on a Friday evening…
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see also: technology — agenda Webcast - Other Options to Solve Workflow Problems will be held This event is our "soft launch" and will be free of charge. Click here to signup now! Other options to solve workflow problems - BaseCamp case study This webcast "Other Options to Solve Workflow…
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