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AdMonsters Publisher Forum XX

Celebrating Our Newest Digital Media Leaders

The Latest AdMonsters Digital Media Leadership Award WinnersSunday evening during the opening reception of our Publisher Forum conference in Scottsdale, we announced the latest recipients of the Digital Media Leadership Award.As you may recall, we created the Digital Media Leadership Awards earlier this year. Winners are chosen based on their…

Live Blog: Publisher Forum Scottsdale

We're officially live from sunny Scottsdale, where the air is dry, the palmtrees are towering and, most importantly, where it's 2,000 miles from the impending Arctic front heading for the Northeast. But, don't fret if you couldn't join us in sunsoaked Arizona, we'll be coming at you live over the…

AppNexus Summit: Mobile Programmatic Crawls Forward, Creative Next Big Issue

At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going "all in" on mobile. A gambling reference was an interesting choice – in the hazy world of mobile monetization is programmatic (namely RTB-driven) trading a good…

The Premium Pub Guide to Botnet Infestation

Some premium publishers are likely reading the latest batch of hysterical articles describing the scourge of botnet traffic on digital advertising and thinking, "Tough cookies."Which isn't a bad way to put it – media buyers' obsession with chasing cookies and buying the cheapest inventory available through RTB-powered exchanges has created…

When They’re Available, Cookies Score More Cash

It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more popular than ever when it comes to digital ad targeting and tracking.Publishers are increasingly meeting cookie-obsessed advertisers on the programmatic playing field via private exchanges,…

The Next Generation of Communications Tech: Q&A With Voxer’s Tom Katis

When I was invited to attend the amazing MaiTai event in Cabarete, Dominican Republic (serious #humblebrag going on right there), the organizers of the event established that Voxer would be the communication platform of choice for all the attendees. Very quickly the group started “voxing,” illuminating the potential of this…

Publisher Forum XXXI

The Publisher Forum is what AdMonsters is all about – a conference 100% focused on the cutting edge of online publisher ad operations and technology. No other conference comes close to offering the same opportunity for exposure, exchange of ideas and feedback.Join us November 10-13 in Scottsdale and you’ll be…

Will the Real Technologists Please Stand Up?

I recently participated in a panel at AdMonster’s OPS TV discussing the future of cross platform measurement with Nielsen, TubeMogul, and Magna Global. We covered a lot of ground during our conversation, from addressing how to get digital measurement out of the toddler years to the need for content becoming…

Monster Mashup II

Join us for our second Mashup, October 23 at 6 p.m. at Tumblr's headquarters in Manhattan's Flatiron District, as Tumblr's Lee Brown and Kate Maxwell discuss key steps to ensuring that your publication's Creative QA process stays afloat. Tumblr's native advertising platform allows advertisers to be content creators - Brown and…