AdMonsters January 3, 2019 AdMonsters Playbook: Aligning Regulatory Compliance & User Experience If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also…
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If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also probably wouldn’t have jobs. No, there is a nuance to digital media monetization—dare…
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The 2018 edition of the AdMonsters North American Publisher Salary Survey is coming soon! We surveyed over 400 respondents from across the US working in ad operations in broadcast, digital, print, mobile, social and retail and learned that while 56% were somewhat satisfied with their compensation, 84% would consider changing…
Read MoreAdMonsters December 20, 2018 84% of Ad Ops Employees Would Leave Their Jobs for More Money The 2018 edition of the AdMonsters North American Publisher Salary Survey is coming soon! We surveyed over 400 respondents from across the US working in ad operations in broadcast, digital, print, mobile, social…
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It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over VAST 4.0, there’s a big push to get everyone to adopt, as I learned at IAB Tech Lab’s…
Read MoreAdMonsters December 14, 2018 5 Ways Vast 4.1 Is Way Better Than Every Other Version of VAST It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over…
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In the ad ops industry (aka “online ad operations," “online advertising operations," “ad operations,” “online ad ops," and “ops” in the trade)—things keep changing all the time. There’s a new regulation here, some new tech to learn about there and then a bunch of rejiggering the pipes to keep apace.…
Read MoreAdMonsters December 7, 2018 Is Storytizing the Future Of Advertising? It’s no surprise, the media landscape has changed dramatically the past few years—and continues to change nearly every day. The way marketing looks at paid, earned, shared, and owned is flipping. Because of this “The five Rs are becoming…
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It’s no surprise, the media landscape has changed dramatically the past few years—and continues to change nearly every day. The way marketing looks at paid, earned, shared, and owned is flipping. Because of this “The five Rs are becoming complementary to the three Ps,” says Bob Pearson, Senior Advisor at…
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More than ever, audience segmentation is a viable path to increasing revenue for publishers, especially publishers who can effectively leverage first-party data both on-site and off-site. That was an essential piece of Madhura Sengupta’s —former Director of Ad Product Technology at Edmunds.com—talk, “Mastering the Sell Side and Buying Side of…
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