Leading up to our upcoming webinar with the Acceptable Ads Exchange (AAX), The Revenue Boost You Could Use Right Now—Ad-Blocker Traffic, on April 30, @1PM, Editorial Director, Gavin Dunaway, had a conversation with CEO Frederick Leuschner. We talked about the importance of publishers not resorting to bad practices to mitigate…
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Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how…
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As the sunset of the third-party tracking cookie approaches, one of the most promising options—enabling publishers to monetize their audiences and advertisers to address audiences with confidence—is identity or people-based marketing. This playbook, created in partnership with Lotame, dives into identity as a concept and explains the wealth of advantages…
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While ad spend is down across the board, the IAB Coronavirus Ad Spend Impact: Buy-Side Report reveals an interesting trend: brands are actually increasing their mission-based marketing efforts by 42% and cause-related campaigns by 41%. This pivot in spend is working favorably for brands. Recent research shows that consumers still want…
Read MoreAdMonsters April 24, 2020 Your Outsourcing Partner Could Be Key to Managing Business Continuity: Q&A With MediaMint’s President In the midst of a pandemic, it’s not like ad operations can just come to a complete halt—even if ad spend continues its downward spiral. Publishers still have to be prepared for…
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In the midst of a pandemic, it’s not like ad operations can just come to a complete halt—even if ad spend continues its downward spiral. Publishers still have to be prepared for the future, because one day—somewhere in the not-so-far-away future—business will once again ramp up. We spoke with MediaMint’s…
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The mobile web has long been viewed as providing a terrible UX with slow-loading pages and poorly positioned and obtrusive ads. So we can’t even begin to talk about mobile web monetization without highlighting the importance of providing a quality UX that enables optimum user engagement. Together—Progressive Web Apps (PWAs)…
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Powered by: April 21, 2020 The Less Grim Side of Pandemic Ad Spend Google Does Struggling News Partners a Solid It’s Raining Super-Engaged Users Hard Out Here for a Duopoly Can CTV be Trusted? Always Look on the Less Grim Side of Pandemic Ad Spend Source: IAB Coronavirus Ad…
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"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'" I've been impressed by Richard Kramer, Founder of Arete Research, since I saw him spar with tech-opinion-maker-at-large Scott Galloway and suggest big tech like Google and Facebook were never going…
Read MoreAdMonsters April 16, 2020 Thriving Through a Pandemic: 7 Lessons From Digital Trends It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at…
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