With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become the cornerstones of 2020 were dramatically swept aside by COVID-19. Let's take a closer look…
Read More
How do you hire, train, and manage during a pandemic? Now with folks working-from-home for what seems like indefinitely, as well as furloughs and layoffs reducing staffing, things couldn't seem more challenging. In this video from AdMonsters PubForum+ December, 8-10, 2020, a group of managers moderated by Melissa Chapman, Founder…
Read More
After 118 years, the AAA brand has come to mean reliability and responsiveness. It continues to increase its membership and other powerful brands seek to align with AAA to gain from the glow of this trusted American institution. But the changing culture, habits, and behaviors of younger Americans prompted AAA…
Read More
December 16, 2020 Business as Usual at Facebook? What If Google Had No Doubleclick? Apple's Privacy Labels Are Super Scary For Facebook, It’s Just Business as Usual By now you’ve likely caught the latest episode in the saga that is Facebook: The Telenovela. Each week gets just a little bit…
Read MoreAdMonsters December 17, 2020 Life Beyond the Page: Cashing in on Publisher Brand Cache The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What…
Read More
Did you miss PubForum+ last week? It's ok, we won't berate you for missing one of the hottest digital media and advertising events of the year. We decided to share a couple of highlights from the event publicly. And aren't you lucky that Complex Networks CEO, Rich Antoniello's Keynote, Tomorrow's…
Read More
Ad Tech is a neverending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon. This year, everyone was most concerned about privacy regulations, methods for uncovering incremental revenue, as well as what…
Read More
In February we launched a new newsletter called The Wrapper. We spent so much time talking bout how hot newsletters are that we decided to jump on the trend! With The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media…
Read More
The year 2020 has been a wild ride for digital media and ad tech. It was a year of great uncertainty, overshadowed by privacy regulations like CCPA and CPRA and privacy updates being made in Google Chrome and Apple iOS. And all the while, everyone was prepping (or confused about…
Read MoreAdMonsters December 10, 2020 Privacy Prophecies from PubForum+ At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer…
Read More