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Read MoreSearch results for apachesolr_search/remnant ad networks
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🌯 Google Revenue up, Despite Pandemic; NY Times Getting 20% of Rev From First-party Data; Ad Tech Consolidation Acceleration
February 10, 2021 Google Ad Revenue Up, Despite Pandemic NY Times Unlocks First-party Data Revenue Ad Tech Consolidation Nation Around the Water Cooler Google Ad Revenue Up, Despite Pandemic Image sourced from While global ad spending no doubt took a substantial hit in 2020, Google’s parent company Alphabet posted record…
Read MoreADM-NL-20210211-AdMonsters Weekly
AdMonsters February 11, 2021 What Do Smart Collaborative Data Solutions Between Pubs and Third-Party Data Providers Actually Look Like? It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the…
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What Do Smart Collaborative Data Solutions Between Pubs and Third-Party Data Providers Actually Look Like?
It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the decline in global ad spend at ~$39b compared to 2019. We caught up with the report's author, Bruce Biegel to learn…
Read MoreADM-NL-20210204-AdMonsters Weekly
AdMonsters February 5, 2021 Third-party Tracking Got Advertisers Deep Into Debt; Now It’s Time to Repay Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste…
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🌯 Sophisticated Scammers on the Rise
Powered by: February 03, 2021 Sophisticated Scammers on the Rise It's Time to Take Control of Your Data Google and Facebook at War With Apple Around the Water Cooler Sophisticated Scammers on the Rise Image sourced from The Media Trust 2020 not only brought us COVID-19, but it also…
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Third-party Tracking Got Advertisers Deep Into Debt; Now It’s Time to Repay
Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital…
Read MoreADM-NL-20210128-AdMonsters Weekly
AdMonsters January 28, 2021 Lotame's Chief Privacy Officer Amy Yeung on the Meaning of Data Privacy Day Data Privacy Day is Jan. 28. We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her and how publishers…
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What Is FLEDGE?
On January 22, 2021, Google announced plans for its “First Locally Executed Decision over Groups Experiment” or FLEDGE for short. The announcement on Github describes how they will operationalize TURTLEDOVE for a first test.
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Beware the FLoC
Powered by: January 26, 2021 Beware the FLoC A New Era Is Upon Us Around the Water Cooler Beware the FLOC This is one of those weeks when everyone is talking about the same thing, which happens to be Google's Privacy Sandbox. In the latest turn of events related…
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