Go in-depth and learn from those in the know when it comes to new metrics and Viewable Impressions at this year’s only European AdMonsters Publisher Forum. As the digital marketing industry continues to grow the discussion around the metrics we use and deliver to clients have come under the microscope…
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I was in London last week for OPS London and to prepare for our Vienna Publisher Forum June 17-20th. Fortunately my visit allowed me to mingle with some elite digital minds at a SpotXchange dinner and a packed IAB Mobile Engage event. While the focus of the dinner and the…
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UPDATE: The AdMonsters DNT meetup was a rousing three-hour discussion that poured over into a delightful talk over drinks. Our appreciation goes out to all who attended – including representatives from NYTimes, MTV/Viacom, A&E Networks, Clearspring, Gawker and more – with extra thanks to W3C Tracking Protection Working Group Co-Chair…
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Fancy joining the AdMonsters team and the cream of the European Publisher community in Vienna on June 17 for three days of informed peer to peer discussions? Well we’re giving you the chance to do just that. AdMonsters wants to find out more about operational issues facing you - the…
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AdMonsters joins forces with the British Interactive Media Association (BIMA) to deliver OPS Week London and offers a 20% discount to all BIMA members. AdMonsters and BIMA share the common goals of supporting, promoting, and accelerating the growth of the British digital media industry. These two influential communities have today…
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Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and…
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So far in Ad Ops Insider's conversations with leaders in the mobile ad ops space, we've discussed developing holistic mobile strategies with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media and difficulties with in-app rich media intergrations with Brian Hoskins, Senior Manager of Ad Services for Disney Technology…
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The topic of viewable impressions caused quite a stir this spring at both the IAB Leadership Conference and AdMonsters' Publisher Forum in Palm Springs this past March. I've heard some suggest methods for ensuring display impressions are actually seen are the "new verification" in terms of confusion and controversy over…
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Don’t get me wrong – I love me some RTB. I love discussing ATDs, DSPs, DMPs and anything in our industry with a three-letter acronym. Whenever I hear someone use “OS” to shorten “operating system,” I feel like something is missing – like the concept is doomed to fail unless…
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With our AdMonsters Sydney event fast approaching, we were fortunate to snag an interview with Ashraf Montaser, cofounder of Adinfinity, an Australian startup that specialises in building innovative solutions that are redefining the leading edge of publisher ad technologies. At AdMonsters Sydney, Ashraf will be leading a session on the importance of…
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