Deadspin Didn't Bring Home the Bacon on Te'o StoryAs your Facebook and Twitter feeds might have indicated, one of the biggest news stories this week – providing Lance Armstrong some welcome shade from the media glare – was the deception of/by Manti Te'o and his fake girlfriend. As AdAge reports, although…
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Ad operations is no laughing matter. Then again, when you're in charge of bringing in the ad bucks for the Web's reigning authority on everything meme, jest in unavoidable. And, selling ad space alongside photobombs, FAILS and mischievous, bad-grammar wielding cats takes a certain kind of person – a Todd…
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In our work at Krux, especially with our Data Sentry and Inspector products, we see many different approaches for firing pixels, some good, some not as good. We'd like to see the industry adopt better practices for delivering pixels to end users.First - when I say "pixel", I mean an…
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Three and a half days of discussion and networking for top publisher digital strategists, including sessions from: Keynote Todd Sawicki, former CRO of Cheezburger, who imagines a publisher life post-ad server; Buzzfeed's Eric Harris is all about going native; and Brian Monahan discusses talks digital strategy in real-time; and more.…
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This summer I ran into a friend at a ho-hum conference in midtown – the energy in the room was markedly low, which at first I was willing to chalk up to summer sluggishness. However, as we were chatting, I realized it was something more – we both commented that…
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December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems people still prefer to be with their families during the holidays instead of visiting your site –…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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In preparation for our upcoming AdMonsters Mobile Publisher Forum, we've interviewed Attorney Jim Elliott of the Federal Trade Commission to get a preview of his presentation on consumer privacy on mobile devices, which he will be delivering at the event. First, an intro from Jim:Maria, I appreciate this opportunity you and…
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A new patent by Apple promises to bring a challenge to ever-developing NFC technology, but is it too late? NFC has been in the news for ages, but it hasn’t fully taken off. It was disappointing when the iPhone 5 didn’t come NFC-enabled, but the technology itself has some kinks…
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