AdMonsters Tech Forum, October 18, 12:30 pm - 6:00 pm PSTThe Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily…
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Viva la header revolution! Header tags have been a blessing for virtually every player in digital advertising. As publishers note a boom in CPMs, advertisers are finally getting better ideas of available inventory and getting smarter about valuation. Header tags have given new life to display and video private exchanges…
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The AdMonsters crew is in force in Austin, TX, for our 39th Publisher Forum. We have a slightly larger group of attendees than we historically have had, the agenda has some longer session (with more group participation) than in the past--so there's a bit of a charge in the air…
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For a lot of publishers right now, the only thing better than one header bidding partner is nine or 10 header partners. If they’re getting demand, and if there’s some differentiation between demand sources, there’s no reason to stop plugging in header partners, right?Well, there are a few reasons. One…
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As header bidding becomes increasingly commonplace, the initial thrill of ramped-up revenue has started to drop off a bit. That’s not to imply anyone who’s really seeing positive results via header is going to take those results for granted—in fact, almost as soon as header bidding itself became commonplace, so…
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you…
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Here’s an experiment I’m dying to try out: At the next industry event (AdMonsters or other), I want to see how quickly the conversation about header bidding turns into potshots aimed at Google. Based on what I’ve seen lately, my guess is that it’s almost as fast as the response…
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The other week when someone asked me by email if I was going to Cannes Lions International Festival of Creativity, I wrote back, “Do I look like I’m the type to go to Cannes? If I wanted to go to an overcrowded waterfront with a bunch of bloated Europeans, I’d…
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AdMonsters Tech Forum, March 17, 1-5 p.m.The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to…
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you…
Read More