October 13, 2020 Ad Tech Says No to Google Gatekeeper Role Is There a Happy Medium to Publisher Data Leakage? OTT/CTV Ad Spend Up—Despite Pandemic Should Google Be the Gatekeeper? Image by Lothar Dieterich from Pixabay Much of the future of advertising is being discussed in W3C meetings every week,…
Read MoreAdMonsters October 8, 2020 Advertising Automation Illuminated Purple's ability to grow mattress sales 46% in Q1 can partly be attributed to changing consumer behaviors during the pandemic, but there's also a good dose of engineering ingenuity behind their marketing. They worked with AcuityAds all-new illumin platform, an advertising automation…
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We caught up with Alicia Ray, Founder of The Ad Tech Collective, a community for Black people in ad tech to network and learn from one another within ad tech. She was a participant on the Minority Report Podcast Live session and she has some great ideas about how companies…
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"Trust is the catalyst of any recovery," shared Christine Maguire, VP Of Global Ad Revenue, TripAdvisor at AdMonsters recent PubForum Virtual during her keynote. Watch the video of her keynote below to learn more about TripAdvisor's five stages of recovery and action plan for continuing to build trust with employees,…
Read MoreAdMonsters September 24, 2020 AdMonsters Playbook: Evolution of the Header We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals…
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Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to…
Read MoreAdMonsters September 17, 2020 Actionable Audience Data and Inventory—No Cookies Required We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help…
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When it comes to diversity and inclusion, Melissa Bonnick, SVP, Client Results, Dentsu Aegis Network and Rachael McCombs, Sr. Director Ad and Media Operations, Digital Trends are effecting change within their organizations. So we invited them to talk with Senior Editor, Lynne d Johnson to have a discussion about it…
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