February 23, 2021 66% of Marketers Say Audience Beats Context, Pubs Disagree Virginia Closer to Passing Consumer Privacy Law News You Can Use 66% of Marketers Say Audience Beats Context But Pubs Disagree Lotame’s new report, Beyond the Cookie: The Future of Advertising for Marketers & Publishers, reveals that, while…
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AdMonsters February 18, 2021 What Pubs Really Want From SSPs As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they…
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February 16, 2021 Google's Privacy Engineer Defends Sandbox Ads for Weapons Spike Around the Capitol Riots Big Tech Finally Paying Pubs For Content? Clubhouse Craze Google Engineer Defends Privacy Sandbox Plans While the imminent death of third-party cookies has not been exaggerated, Google’s proposed suite of privacy-minded tools for advertisers,…
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Publisher Forum is coming to beautiful San Diego, CA, November 7-10. Join your community for 3.5 days of peer learning, networking, beaches views, and more.
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Publisher Forum is coming to beautiful Vail, Colorado, August 22-25. Join your community for 3.5 days of peer learning, networking, mountain views, and more.
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February 10, 2021 Google Ad Revenue Up, Despite Pandemic NY Times Unlocks First-party Data Revenue Ad Tech Consolidation Nation Around the Water Cooler Google Ad Revenue Up, Despite Pandemic Image sourced from While global ad spending no doubt took a substantial hit in 2020, Google’s parent company Alphabet posted record…
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AdMonsters February 11, 2021 What Do Smart Collaborative Data Solutions Between Pubs and Third-Party Data Providers Actually Look Like? It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the…
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AdMonsters February 5, 2021 Third-party Tracking Got Advertisers Deep Into Debt; Now It’s Time to Repay Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste…
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Powered by: February 03, 2021 Sophisticated Scammers on the Rise It's Time to Take Control of Your Data Google and Facebook at War With Apple Around the Water Cooler Sophisticated Scammers on the Rise Image sourced from The Media Trust 2020 not only brought us COVID-19, but it also…
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AdMonsters January 28, 2021 Lotame's Chief Privacy Officer Amy Yeung on the Meaning of Data Privacy Day Data Privacy Day is Jan. 28. We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her and how publishers…
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