AdMonsters October 14, 2021 Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO, Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) …
Read MoreAdMonsters October 1, 2021 Selling the Value: What Publishers Should Be Telling the Buy Side About First-Party Data Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P)…
Read MoreAdMonsters September 24, 2021 What Does a Comprehensive Identity Strategy Look Like? The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners.…
Read MoreAdMonsters September 16, 2021 Transform Your Newsletters Into a Channel for First-party Data Collection Native ads enable publishers to diversify their media kit with premium ad units that elevate digital experiences. Furthermore, with native ads in email newsletters, publishers can transform their newsletters into a channel for first-party data…
Read MoreAdMonsters September 10, 2021 Can SSO Bring the Advertising Ecosystem Together? A Q&A With Mediavine’s Jordan Cauley Single Sign-On solutions are an open web tool that’s gaining massive ad tech support. But one of the major barriers to any cookieless solution reaching scale is consumer consent fatigue. That's why Criteo,…
Read MoreAdMonsters September 2, 2021 Google's SSP Security Violation Rate Slips AdMonsters Advisory Board Chairman, Rob Beeler, caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant's Malvertising & Ad Quality Index Q1 2021 report. It seems Google has slipped in the SSP rankings.…
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September 02, 2021 Phantom Ad Requests Are Robbing CTV's Ad Dollars Is Apple Really Giving Into App Pubs? The UK Could Be Leaning Into Consumer Choice Phantom Ad Requests Rob CTV of Millions of Ad Dollars Photo by Tara Winstead from Pexels According to eMarketer, 55% of CTV ad budgets…
Read MoreAdMonsters August 27, 2021 Newsweek Sees Huge CPM Lifts With Liveramp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using Liveramp's Authenticated Traffic Solution (ATS) …
Read MoreAdMonsters August 20, 2021 The State of Ad Filtering in 2021 The surge in digital media consumption continues. Ad spend is flowing freely beside the traffic stream. Unfortunately, to the dismay of publishers and advertisers alike, ad block usage is on the rise. But ad blockers are becoming ad filterers…
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You may have heard of SWAN in Google's Privacy Sandbox, but this SWAN is a community-operated and open source replacement for many use cases supported by third-party cookies. Compared to Google’s Privacy Sandbox offerings, SWAN (Secure Web Addressability Network) provides a legally compliant solution that will improve people’s privacy. No…
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