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Privacy’s Three-Body Problem; Meta Still Tracking Teens; WarnerMedia’s Nielsen Competitor
November 23, 2021 Privacy Has A Three-Body Problem Hey Meta, Leave Those Teens Alone WarnerMedia Launching Nielsen Competitor in 2022 Online Privacy’s “Three-Body Problem”? MaxwellMolecule, CC BY-SA 4.0 , via Wikimedia Commons We love to hope and believe that things are sacred and protected online — like one’s privacy —…
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Apple’s Ad Spend Bet Against App Pubs; Nielsen Alternatives Stand Up; Weather Ad Targeting, At Scale
November 16, 2021 Apple's Google Play Store Ad Spend Switcheroo In Search of Nielsen Alternatives Ad Targeting Like the Weather Apple Buys App Ads on Google to Grab Publisher Revenue Photo by Artem Podrez from Pexels Apple wants a big piece of that subscription revenue share, so much so that…
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Twitter Ducked Apple’s ATT Hits; Spotify’s Podcast Growth 📈
November 03, 2021 Apple Didn't Hit Twitter's Revenue Is Spotify Gunning For the Number 4 Spot? Twitter Flies Away from Apple’s Revenue Hits Many companies felt the brunt of Apple’s privacy changes earlier this year, but Twitter was not one of them. Its quarterly revenue went up 37%, causing stock…
Read MoreADM-NL-20211105-AdMonsters Weekly
AdMonsters November 5, 2021 The Future of Publisher Revenue Operations: Benchmarks & Best Practices From third-party cookie deprecation to ColoPA, CCPRA, Apple, and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt. And while there’s no such thing as a crystal ball,…
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AdMonsters October 29, 2021 A Publisher’s Guide to Supply Path Optimizations: A Case Study SPO requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offers increased transparency and…
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Is Google Double Dipping?; Did Google and Facebook Collude Against Apple?; How Apple’s Privacy Changes Really Hurt
October 27, 2021 Is Google Taking Double? Google and Facebook Colluded Against Apple? How Apple's Privacy Changes Actually Hurt Google Takes Double What Competition Takes For Ad Deals? Talk about inflating ad deals. In an unredacted lawsuit in the U.S. District Court of the Southern District of New York, it…
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AdMonsters October 22, 2021 How SANDOW Media Increased Revenue and CTRs With Premium Ad Experiences in Email In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic…
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