AdMonsters February 13, 2022 How Publishers Balance Ad Revenue With Ad Quality Programmatic is often a blackbox; publishers have no idea which ads will appear on their sites ahead of time, often because the exchanges themselves don’t know which ads flow through their pipes. Without transparency and complete control,…
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If you're running programmatic advertising, and almost everyone is, you have an ads.txt file in place on your website and it is likely something you update at least from time to time. But do you really understand the mechanics behind the file and what you as a publisher should be…
Read MoreAdMonsters February 6, 2022 6 Ways Digital Media & Ad Tech Will Continue to Evolve With digital media and ad tech changing at the speed of light, it's hard to know what's happening next, or in some cases, even what's happening now. We spoke with seven leaders from academia,…
Read MoreAdMonsters January 15, 2022 How AI Will Drive the Future of Advertising If you thought GDPR and CCPA added complexity to the digital advertising ecosystem, brace yourself: they were just the tip of the iceberg. Today, 69% of countries have adopted consumer data privacy legislation, and 10% have legislation…
Read MoreAdMonsters December 30, 2021 The Best of AdMonsters 2021 As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion…
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In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
Read MoreAdMonsters December 24, 2021 What To Expect: Ad Tech Trends In 2022 Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the…
Read MoreAdMonsters December 17, 2021 What Does Apple's iOS 15 Update Mean for Publishers? On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in…
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