AdMonsters July 13, 2023 Oregon Sets the Bar: Landmark Consumer Data Privacy Bill Becomes the Strongest in the Nation Oregon. On June 22, 2023, the Oregon state legislature passed Oregon Consumer Privacy Act (OCPA) (SB 619). It is the eleventh state in the US to do so and the…
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In one corner, we have two tech giants releasing privacy edicts, and in the other, the advertising and digital media industry that has to deal with the fallout. In July, Apple and Google are both expected to launch privacy updates when they introduce new versions of their platforms. Will they…
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Roberts has been with Dotdash Meredith since 2013. As Chief Innovation Officer, Roberts oversees research, data science, and open market revenue. He was previously the President, Health & Finance, overseeing strategy for Verywell, Health, Parents, Investopedia, and The Balance, and has held various senior leadership roles, including Head of Data…
Read MoreAdMonsters July 6, 2023 Why Aren't Publishers Concernd About Supply Path Optimization (SPO) Earlier this year, Emodo surveyed advertisers and publishers about their top concerns. Predictably, the economy, the growth of attention metrics, and cookie deprecation are top worries for publishers. What is surprising is just how low supply…
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As PRIDE month comes to a close, we wanted to learn more about Pilar Prassas' — VP, Advertising Revenue Operations, PGA Tour — career ascent, their film In Sickness and in Health about same-sex couples fighting to marry their partners, how hooping in college taught them the importance of team…
Read MoreAdMonsters June 29, 2023 The Power of Locally Relevant Advertising for Buyers and Sellers: A Chat With Insticator's Zack Dugow Location has been one of contextual targeting’s most promising plays, and, in a privacy-centric environment like the one the advertising ecosystem exists in today, it is emerging as one…
Read MoreAdMonsters June 15, 2023 Unlocking the Power of Generational Diversity: Strategies for Managing and Leveraging Multigenerational Teams In a discussion at AdMonsters Ops in NYC titled, “Generational Diversity for the Win,” Amy He, Industry Analyst Lead at Morning Consult; Josef Najim, Global Programmatic and Partnerships Lead with Reuters; William…
Read MoreAdMonsters June 9, 2023 IAB Tech Lab’s Video Ad Guidelines: The Journey to Industry-Wide Implementation The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what was considered instream inventory was labeled outstream. In addition, it restricted…
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June 07, 2023 Generative AI Makes for Irresistible Headlines, but at What Cost to Publishers? Speaking of AI — When Does it Infringe on Publisher IP Rights? Generative AI Makes for Irresistible Headlines, but at What Cost to Publishers? The News: Last week, the world woke up to yet another…
Read MoreAdMonsters June 2, 2023 Navigating the [Not so] Great Layoff When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of…
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